Our Work

Analytics Tracking

Academy Bus

Academy Bus is a major provider of commuter transportation in New Jersey and a major charter service provider in the mid-Atlantic and New England. However, its website was out-of-date and did not reflect its reach. WSITS redesigned and restructured the site to give it a modern look and provide easy access to purchasing commuter tickets, casino tickets and charter quotes. We also set up and manage a pay-per-click ad campaign focused on commuter services. The campaign presents customized ads to searchers within a 10-mile radius of each town along Academy’s commuter routes. Videos were produced for the site and repurposed as cable television buys. Read More

Branch Brook Park Alliance

The Branch Brook Park Alliance (BBPA) is a public/private partnership that provides design expertise and funding support to help Essex County revitalize Newark’s Branch Brook Park. WSITS worked with the alliance’s designer to upgrade the previous site, focusing on an updated design and intuitive, consistent navigation. Alliance staff also wanted to handle all site updates. WSITS provided strategic consulting and guidance to the site designer; integrated Kentico, a licensed content management system; migrated content from the existing site; and provided CMS training for alliance staff. Read More

Campaign for Disability Employment

The U.S. Department of Labor’s Campaign for Disability Employment wanted to expand its reach and engagement on social media. WSITS created an editorial calendar that highlighted dates important to the disability community - such as the anniversary of the ADA – and tracked relevant current events, then crafted content aimed at attracting fans and followers and getting them to participate in the conversation. WSITS also recommended organizations and individuals to connect with on the various social platforms. Short advertising flights on Facebook targeted toward users with an interest in disabilities -- indicated either by their self-identified interests or other pages they liked – also helped raise awareness of the campaign. After 10 months, the number of Likes on Facebook had increased 251 percent; the number of followers on Twitter had increased 927 percent and the members of the LinkedIn group had increased 55 percent. Most posts on Facebook are seen by 25 percent to 50 percent of the more than 16,000 users who have liked the page. Read More

Louis Berger Group

WSITS built a microsite for the Louis Berger Group that showcases videos we produced of the firm’s employees describing their work in some of the work’s most fragile states. The videos were shot in front of a green screen to allow for seamless integration into the microsite’s framework. Read More

Malaria Progress

WSITS was tasked with revamping and relaunching malariaprogress.org by redesigning a new home page, introducting the Special Envoy’s content to the site (which was previously housed on another site), and building the relaunched site in an open-source content management system. Information, Flash maps and news items were consolidated for the two entities on the front end of the site. The CMS was built to ensure easy updating for site administrators, which included allowing for simple updates to dynamic Flash-based maps and malaria coverage projections modules. Read More


WSITS modified the Taylor Swift karaoke contest platform for use in a Pittsburgh-focused Win a Man Cave contest. Contestants could upload a photo or video showing why they deserved to win a man cave makeover. Visitors could vote on each entry and forward the entries they liked best to friends. WSITS also filmed a video with Pittsburgh Steeler Ryan Clark and his family to introduce the contest. Read More

NJ Quit2Win

Information about the state’s adult-focused tobacco cessation program was housed on a site that had no consistent navigation. This meant there was no clear path for a visitor to travel to find the quit services they were seeking. WSITS redesigned the site, providing a modern look and multiple points of access to the programs providing help to New Jersey residents looking to quit smoking. Video testimonials were filmed showcasing successful quit stories. Read More


NJ Rebel features everything from video tour guides; a custom game that plugs into Facebook, allowing players to share scores, invite friends and unlock weapons; student-produced blogs; and rankings for smoking facts. WSITS scripted, filmed and integrated the “tour guide” pieces; designed and developed the Swindler game; managed, edited and posted the students’ blog entries; and integrated the technology for all functionality. Read More

Northeast Upgrade Project

The El Paso Corporation was beginning a project to widen a natural gas pipeline that runs through northern New Jersey but wanted to educate residents and officials about the project. WSITS designed a microsite that emphasized the safety and security of the pipeline throughout its more than 50 years of existence. Read More

Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

Real Story NJ

To promote the New Jersey real estate market and the services a licensed Realtor® can provide to people looking to purchase a home, WSITS designed and developed a website that focused on the benefits of owning a home, the bright spots in the NJ real estate market and the first-time homebuyers’ tax credit. It also included video testimonials from successful buyers and resources for Realtors® to market themselves in the tough economic climate. When the tax credit expired, the site morphed into a consumer-friendly platform with home-buying calculators. Read More

Ringwood Site Update

After contamination was revealed at the Ford Motor Company site in Ringwood, N.J., the company vowed to keep the community informed about its cleanup efforts and address questions or concerns about site activities. WSITS created a Website to provide accurate and timely information to the community, government officials and the media. The website allows interested stakeholders to obtain historical and technical information concerning cleanup efforts at the site. Read More

Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

TV Choice

Verizon wanted to offer its FiOS TV service to New Jersey residents, but the state’s laws required cable companies to negotiate with individual municipalities for the right to deliver TV service. The company approached Winning Strategies to develop a grassroots mobilizaiton effort to education consumers about the issue and provide them tools to support the cause of TV choice. Through a “Take Action” component on TVChoiceNJ.com, consumers were guided through simple steps to contact their state and local representatives regarding the issue. Registrants were kept up to date with a weekly e-newsletter. A password-protected section provided information customized for mayors and legislators. Read More

Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More