Our Work


Children's Aid and Family Services

Children’s Aid and Family Services needed an effective way to expand its audience of volunteers, donors and supporters. WSITS proposed e-newsletters to deliver targeted messages in a consistent and persuasive way to keep the agency on the minds of these audiences. The e-newsletters recycled positive news coverage, recruited attendees and volunteers for upcoming events, and told the stories of the agency’s volunteers and the children they help. WSITS also filmed a PSA featuring adoptee Darryl McDaniels (DMC of Run DMC) on the value of becoming foster parents and adoptive parents. Read More

Cristina Carlino Facebook Profile

WSITS was brought on by Cristina Carlino, founder and former CEO of philosophy, to implement custom designs into her public Facebook profile. The pages were created in photoshop by her designer and WSITS built them into the Facebook platform using FBML, Facebook Markup Language. The designs were brought from a static image and reimagined within Facebook’s technology. Read More

Malaria Progress

WSITS was tasked with revamping and relaunching malariaprogress.org by redesigning a new home page, introducting the Special Envoy’s content to the site (which was previously housed on another site), and building the relaunched site in an open-source content management system. Information, Flash maps and news items were consolidated for the two entities on the front end of the site. The CMS was built to ensure easy updating for site administrators, which included allowing for simple updates to dynamic Flash-based maps and malaria coverage projections modules. Read More

Project Miracle/Art of Grace

Project Miracle is a social entrepreneurial business model designed to produce marketing platforms and goods for consumer brands that donate 100 percent of their net proceeds to the non-profits they serve. WSITS provides the technical expertise and consulting on all web work related to Project Miracle (projectmiracle.com) and its precursor, Art of Grace (artofgrace.com), including the development of Facebook applications and custom Facebook profile pages. To date, two “Project Miracles” have been launched from the platform: the “changing room” book and iPad application (net profits go to the Joyful Heart Foundation); and She Colors My Day (net proceeds go to Susan G. Komen for the Cure and Entertainment Industry Foundation Womens’ Cancer Research Fund). For She Colors My Day, WSITS launched a Facebook application that urged users to share a pink crayon, which brings messages about Women’s cancer to the masses. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

She Colors My Day Facebook App

Facebook users were urged to share the “pink crayon,” which signifies the She Colors My Day campaign and its effort to find a biomarker that would reveal early detection for breast cancer. The campaign’s motto is to “create for the cure” and this application was one way to do this. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

She Colors My Day Painting Portal

The worldwide She Colors My Day movement is working together to “create for a cure.” To give visitors to shecolorsmyday.com the opportunity to create, WSITS developed an online painting portal. Users register on the site, choose whether to paint or draw, choose their colors, add words and … create. Artwork can be submitted to the site and others can view it and vote on it. Read More