Our Work

Shaping NJ

The state’s newly formed Office of Nutrition and Fitness needed an identity, beginning with a name, a brand and logo, and a web platform. WSITS helped guide an ONF committee in choosing the type of imagery that best represented the services they intended to provide and created a logo and brand guidelines. WSITS then built a website that provides information to the multiple target audiences – consumers, professionals and partner organizations. Read More

She Colors My Day Facebook App

Facebook users were urged to share the “pink crayon,” which signifies the She Colors My Day campaign and its effort to find a biomarker that would reveal early detection for breast cancer. The campaign’s motto is to “create for the cure” and this application was one way to do this. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

She Colors My Day Painting Portal

The worldwide She Colors My Day movement is working together to “create for a cure.” To give visitors to shecolorsmyday.com the opportunity to create, WSITS developed an online painting portal. Users register on the site, choose whether to paint or draw, choose their colors, add words and … create. Artwork can be submitted to the site and others can view it and vote on it. Read More

Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

Spinal Muscular Atrophy Foundation

WSITS designed, developed, launched and managed a muiti-dimensional site for this national nonprofit organization. The site includes such features as E-commerce, a custom content management system, and information management for grassroots communications and government affairs applications. These solutions allow the foundation to devote more time and energy to its mission while maintaining a professional, current Web destination. Read More

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